- Can also analyze trend and regularity of overall people traffic of the shopping mall, and be able to know people traffic distribution at every main entrance/exit.

- Analyze the people traffic change before and after marketing activities and/or promotion, can make a judgment and assessment of the overall effect on marketing activity and/or promotion, provide data basis for optimizing the overall resource utilization.

- Can grasp shopping mall’s people traffic data in different regions and different floors at different times to analyze the regional customer attraction ability and regularity of people movement among different zones and floor.

- The data can also be used to optimize the shopping lines design and guide customer’s movement in the shopping mall to make them more effectively and bring more sales opportunities.

- Through the analysis of very store people traffic data, shopping mall calculate every store’s people traffic contribution to shopping mall (people attraction capability). It makes brand optimization easily.

- Help tenants to optimize human resources allocation, and achieve better business performance.

- Maximize the use of shopping mall space resources, let every inch of the shopping mall area has maximum effectiveness.

- Have a whole picture of customers mix of gender and age;

- Adjust brands and commodity combination according to information of customers’ mix of gender and age;

- According to customers’ mix of gender and age, arrange proper promotion activities and increase customer purchase probability;